ADVISORY
THAT WORKS

MEB Advisors

MEB Advisors is a multidisciplinary firm composed by specialists in different areas with extensive experience and track record in international business.

We provide consulting & advisory services to assist private and public organizations, investors, and governments to take advantage of growth opportunities in Latin America’s marketplace.

Some of our services are:

  • Business Advising & Project Development in Potential Cargo Markets
  • Air Routes Development & Market Connection
  • Projects & Market Research in Cargo Markets, Logistics & Agribusiness.
  • Airlines Representation & Agribusiness Pipeline Opportunities
  • Establishing Public-Private Partnerships

MEB
Cargo

MEB Cargo was founded in 2018 to develop cargo solutions and link countries through the integration of different services, developing an efficient connectivity network for strategic projects. We offer knowledge and experience in the design, implementation and operation of solutions for the different sectors and industries that make up the pillars of our country’s growth.

The emergence of nearshoring requires concrete, precise and efficient strategies and MEB Cargo provides the solutions that allow our customers to position and consolidate themselves as the best option for their sector and accomplish their customer needs.
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YEARS OF EXPERIENCE

AREAS OF EXPERTISE

strategic-advice international-trade conference-seminars

Strategic Advice

International Trade

Conference Seminars
  • Airlines representation and advisory services.
  • Airport planning & development strategies.
  • Agribusiness development projects.
  • Public affair advisory.
  • Big Data Solutions.
  • Foreign and International Trade Affairs.
  • Legal Agreements and International negotiation.
  • Brokering and International Mandates.
  • Corporate & fiscal law.
  • Global logistic seminar.
  • CP-TPP and Pacific Alliance opportunities.
  • Air development routes.
  • Agribusiness trends and opportunities.
  • Strategic conferences for market positioning.
  • Strategic Advice
  • International Trade
  • Conference Seminars

THE TEAM

José Medina
José MedinaCEO & Founding Partner
With 35+ years of leadership in logistics, supply chain management, and international trade, José Medina is a recognized expert in designing air routes, intermodal terminals, and customized logistics solutions for the retail and consumer sectors.

He pioneered Mexico’s “GDL River Trade” and was the first to implement the Sea-Air model, enabling efficient trade between Latin America and key Asian and European agricultural markets.

José also serves as a strategic liaison connecting Russia-Mexico, Guadalajara-Henan, and Mexico-the Middle East, advancing global logistics networks.

He has contributed to national policy as a member of the Ministry of Economy and SAGARPA’s technical committee, helping shape the TPP Agro Industry Cargo Mexican Hub initiative.
Adriana González
Adriana GonzálezManaging Director & Founding Partner
Adriana has 20 years of hands-on experience in logistics, helping international companies grow their operations across Mexico, the U.S., and Canada. She builds strong business relationships and creates smart, tailored transport solutions—whether by road, air, sea, or rail.

She’s worked across a wide range of industries, from automotive and aerospace to beverages and electronics. Today, she’s focused on developing efficient intermodal services for the perishables trade between the U.S. and Mexico.
Rogelio Huerta
Rogelio HuertaSr. & Founding Partner
Mr. Huerta has over 10 years of experience in Corporate Law and International Trade Agreements, part of their expertise is the legal prevention, copy rights and intellectual property and software, their responsibility is guaranty the integrate corporate documents and prevent the risk for our customers.

Mr. Huerta also has skills in legal due diligences and risk corporate prevention and business success; besides has experience in negotiations with multinational enterprises and having a 15 years experience in Spanish communicational skills and multicultural knowing as attorney and professor of the Altamira School, in different topics of law, literature, reading and writing communications skills and Art History.
Xavier Ripoll
Xavier RipollInternational Partner
A French national with over 36 years of global experience, Xavier Ripoll is a visionary in logistics and cold chain strategy. Having lived and worked across Asia, Europe, and the U.S., he has traveled the world building lasting relationships and pioneering smarter, more sustainable ways to move perishables.

Known for transforming logistics ecosystems through efficiency, performance, and alignment, Xavier played a leading role in establishing Guadalajara as a high-performance hub for fresh produce exports—bridging growers, airlines, and infrastructure in service of quality and precision.

His work honors people, products, and partnerships—always driven by purpose, trust, and execution.

Jorge Canavati
Jorge CanavatiInternational Partner
Mr. Canavati has over 30 years of experience in International Trade, multimodal transportation, air cargo and logistics. He was one of the developers of Port San Antonio, and he is the author of various articles and editorials on Mexico and world trade and transportation issues.

Mr. Canavati is on the board of various international trade organizations and is the official U.S. representative of the National Importers and Exporters Association of Mexico (ANIERM). He serves on the Border Trade Advisory Committee (Texas Transportation Commission) appointed by Texas Secretary of State Hope Andrade and re-appointed by Secretary John Steen. He serves on the Camino Real District Export Council, appointed by the U.S. Secretary of Commerce